Baltic Beauty Awards 2026 Innovation and Excellence Award winners to be announced at the fair
Baltic Beauty Awards 2026 Innovation and Excellence Award ceremony celebrating winners will take place in scope of the international beauty industry trade fair Baltic Beauty on 6 November. The aim of the competition is to recognise the most innovative, quality and sustainable beauty products and companies that develop advanced cosmetic formulas or launch new technologies on the Baltic market.
Ceremony will take place after Baltic Beauty 2026 opening ceremony on the Main Stage at 12:15 in Hall 2.
23 products across 3 nominations have been selected for the final round in 2026: “Most innovative skincare formula”, “Most innovative haircare formula” and “Baltic brand innovation”. The total of 15 products will be awarded either gold, silver or bronze.
Professional and independent expert judges
Products submitted for the competition were evaluated for almost two months by professional jury that consisted of 18 beauty industry experts from Latvia, Lithuania and Estonia. Among them were chemists, developers of cosmetic formulas and experienced industry professionals. Each judge completed jury duties in isolation. The maximum score that could have been awarded to the product by single judge was 170 points. This ensured that products are evaluated scrupulously and with high professional integrity.
Judges were tasked with evaluating the following key product characteristics: product market relevance, degree of innovation, quality of ingredients and synergy of active ingredients, user convenience, sensory qualities, potency, safety and also the functionality/sustainability of packaging.
Mg Alla Selina, chair of the jury, is a master of chemistry and biology, certified hygienist and qualified European Union cosmetic safety assessor. She is also the founder of “GE&AL Neatkarīgais ekspertīzes birojs” (GE&L Independent Expert Agency), outsourced technical expert of the Latvian National Accreditation Bureau and also member of several European cosmetic industry associations.
Key innovation trends
Skincare product category is heavily driven by biotechnologies this year: exosome technologies, PDRN or Polydeoxyribonucleotides, biomimetic peptides and multifunctional active ingredient blends. On the other hand, there is a growing demand for sustainable formulas, natural ingredients and environmentally-friendly manufacturing technologies.
Haircare category is dominated by products of two kinds – products that prevent hair loss and products that repair damaged hair structure. Innovative formulas are intended to make scalp skin healthier, support hair follicles, strengthen hair strands and restore their flexibility.
Baltic brand innovation is the core part of the competition as it celebrates products invented and made in Latvia, Lithuania or Estonia. Experts have strongly praised the innovative formulas, technologies and international market potential of local (Baltic) producers.
Finalist display and people’s choice
All 23 finalists of the competition will be displayed at the Baltic Beauty 2026 Innovation stand located in the Lobby of the Expo Centre. Visitors of the trade fair will also be able to find information about the location of these products at particular stands there, as well, if they wish to buy them.
In addition to jury winners, visitors will also have a chance to cast their votes for favourite products. If you want to take part in voting, pick your favourite and got to the official Instagram account of the fair @balticbeautyawards and click Like under your chosen product.
Finalists:
Nomination: BALTIC BRAND INNOVATION
• VETRA Skincare Moisturizing Mist (Estonia)
• VETRA Skincare Biphase Oil for face (Estonia)
• APIMI intense face mask with royal jelly (Latvia);
• GLAMLAC Bio-Active NAIL POLISH REMOVER (Estonia)
• GLAMLAC ExoNail Microbiome Serum-Elixir for nails (Estonia)
Nomination: MOST INNOVATIVE SKINCARE FORMULA
Consumer grade products:
• Janssen Cosmetics LONGEVITY CARE Eye Cream
• 2DERM REHA special/lotion
• ORIFLAME Novage+ Proceuticals Supercharged Serum in Cream
• APICEUTICALS PROPOWAX™ Antioxidant Bodycare body lotion
• inspira:med revitalising Cosmetics Exosome Cell Booster Serum
Professional products:
• Lira Clinical REGEN PDRN+ Serum
• Lira Clinical REGEN PDRN+ Cr?me
• Lira Clinical SMART BOOSTERS PDRN+ concentrated booster for procedures
• Footlogix Nail Tincture for nails
• AIMX PRO Lift Me Professional Modelling Alginate Mask with Peptides
Nomination: MOST INOVATIVE HAIRCARE FORMULA
Consumer grade products:
• Clabiane Lavi Exosome Hair Booster serum that revitalises skin and hair
• DSD de Luxe 9.4 Aminopyrrole + Melatonin Lotion intense lotion for healthy scalp
• Lotus Beauty by Igors Popovs Hair Detox Shampoo
• Lotus Beauty by Igors Popovs Hair Growth Serum
• SULPHUR BAR IIDAYA DERMA THERAPY hair and body shampoo
Professional products:
• EMMEBI Beauty Experience elisir OIL hair elixir
• ZOE-T Genius+ Energy Every Leave-In Treatment
• Vitaker Hair Reconstructor SOS
Baltic Beauty Awards of the Baltic Beauty trade fair is organised in cooperation with Latvian beauty industry news portal E-Beauty.lv.
The largest beauty industry festival in the Baltics
The largest Baltic beauty industry event, Baltic Beauty 2026 trade fair, will take place on 6–8 November, presenting latest cosmetics, technologies, procedures and professional techniques from 340 companies representing the total of 19 countries. In addition to expo, Baltic Beauty 2026 will have numerous conferences, competitions, masterclasses and workshops. More at: www.balticbeauty.lv
Follow Baltic Beauty news on social media:
www.facebook.com/Izstāde-Baltic-Beauty
www.instagram.com/exhibitionbalticbeauty
www.tiktok.com/@baltic.beauty
