Baltic Beauty 2026: three days of beauty, inspiration and innovations
Latest beauty products, procedures and services, exciting professional makeup, barber, hairstyling, spa and nail competitions, shows and expert consultations: enjoy all this from 6th to 8th of November at the most magnificent beauty industry event of the year, the Baltic Beauty 2026 trade fair in Ķīpsala.
“Beauty industry goes hand-in-hand with scientific research, a trend that is strongly pronounced in this year’s exhibitors. The main focus in 2026 is on cosmetics that slow down the ageing of skin and provide skincare throughout various phases of life, including menopause. Trade fair will showcase a wide variety of beauty products that are based on biotechnologies: exosomes, PDRN, biomimetic peptides. On the other hand, there is a growing demand for beauty devices for home use, hence trade fair will also offer integrated solutions for meaningful home care. Korean beauty products are continuously gaining bigger market share and it will be well reflected in the trade fair, as well,” Kristīne Čerņavska, head of Baltic Beauty, explains.
Occupying both halls of the expo centre, various consumer and professional grade beauty products and services will be presented by 340 exhibitors from 19 countries: Belgium, Bulgaria, Czechia, Estonia, Italy, China, Cyprus, Republic of Korea, Latvia, Lithuania, the Netherlands, Poland, Portugal, Slovenia, Finland, Spain, Sri Lanka, Germany and Sweden. Exhibitors will include well-known Latvian brands, such as GMT, Labrains, Apimi, Silvanols, Kerman, Spike Brand, Kemern Cosmetic, and also popular international brands that have finally decided to come to the Latvian market. There will also be several new cosmetic brands from Europe that will launch themselves on the Baltic market.
Beauty services from clinics, trendiest products, salon and SPA services, various beauty devices and therapies – from face care products to permanent makeup and lash to nail extensions applied using latest technologies, from oral hygiene products to epilation/depilation creams – there will be plenty to see at the World of Beautiful Face and Body. Hall for the World of Beautiful Hair will contain professional and consumer grade hair cosmetics, professional tools, accessories and equipment for hairstyling salons. Visitors will be able to consult hairstylists and watch world-class virtuosos show their craft. We have not forgotten those who love nice jewellery either – trade fair will also have a dedicated section Jewellery World.
Baltic Beauty 2026 offers a whole programme of insightful events – there will be three days filled with exciting events on two stages. Industry professionals will appreciate the opportunity to learn more about industry trends, reach out to new clients and partners during the trade fair. Meanwhile, visitors of the trade fair will be able to enjoy colourful shows, try latest beauty products and services or special trade fair deals.
Events offering growth and inspiration
Baltic Beauty expo will be accompanied by a diverse range of events for professionals: four conferences, more than 40 professional competitions, 28 masterclasses and workshops. 6 November will open with Latvian Association of Beauticians and Cosmetologists’ conference “Longevity – the new standard of beauty” and “Baltic PMU Conference”, organised by International Association of Eyelash and Eyebrow Artists, for permanent makeup experts. On 7 November, Latvian Medical Association, will hold interdisciplinary conference “Beauty and health: medical perspective”, and congress for lash extension and eyebrow masters will take place on 8 November.
Baltic Beauty Awards 2026 ceremony for winners For the second time in the history of Baltic Beauty, Baltic Beauty Awards will celebrate the most innovative and excellent beauty products. Find out who has won the 2026 competition on 6 November at 12:15 during a special ceremony on the Main Stage.
Massage demonstrations On 8 November, the extensive programme of events will offer massage demonstrations Baltic Massage Superstar Shine that will take place throughout the day. Event is organised by Tallisi Baltija from Lithuania.
Discussion on beauty care mistakes Broad availability of various beauty care services and social media advertising may lure clients into applying for procedures that may fail to meet their expectations. Does disappointment mean that a mistake has occurred? On 7 November, at 12:00, Open Stage of the Baltic Beauty will offer an expert discussion on benefits, limitations, outcomes and possible long-term impact of beauty procedures. Panel will include plastic surgeon Dr Kārlis Vērdiņš, clinical psychologist Dr Psych Ilona Krone, physician and cosmetologist Dr Irēna Kermen, aesthetic medicine doctor and cosmetician Dr Inga Groskopa, President of the Latvian Association of Beauticians and Cosmetologists Renāte Reinsone, aesthetic and medical micropigmentation expert Vineta Domaševiča and musician Miks Dukurs. Event is open to all visitors who want to ask specific questions to expert panel.
International hairstyling festival
In addition to hairstyling competitions, the 32nd International Hairstyling Festival of Baltic Beauty 2026 offers workshops and masterclasses from exceptional stylists and barbers who will show and explain the trendiest 2026 male and female haircuts, colouring, hair repair, styling techniques and model for business success. Latvian and international hairstyling stars and brand ambassadors like Davide da Villi (Italy), Peter Stolze (Germany), Lukasz Zarychta (Poland), German Saar (Estonia), Kseniya Litvin (United Arab Emirates), Anna Zenkovska, Daiga Liepiņa, Marina Lace, Davey or Dāvis Trukšāns (Latvia) will share their take on latest fashions and tricks of the trade in series of workshops and masterclasses.
Breath-taking competitions Exciting and thrilling events that will make the hearts of competitors and spectators beat faster will take place on all three days of the fair. On 6th and 7th of November, Global Beauty Cups competitors will show off their skills during an international nail art competition. Dalila Beauty Cup, lash and eyebrow art competition, and Baltic PMU championship, the permanent makeup competition, will also take place on the first two days of Baltic Beauty 2026.
In contrast, hairstylists will compete in more than 20 different categories, demonstrating their unique fashion sense to create a full modern look, unusual hair arrangements, exquisite wedding hairstyles and fantasy hair arrangements. On 6 November, hairstyling schools from all over Baltics will compete at the Open Hairstyling School Cup, and, on 7 November, barbers will take part in barber competition “Barber Ring”, while 8 November will be “Braiding Batlle” day with competitors creating afro braids hairstyles.
On 8 November, stylists and makeup artists will start their international competitions that are guaranteed to be gorgeous, creative and visually very impressive. Image School/Studio “Unastyle” has organised 3 competitions in 2026: “Creative Makeup” for makeup artists, “Full Fashion Look” for stylists and stylist/makeup artist team competition “Celebrity Look”. The winners of all three competitions and the stylists behind them will be awarded in a special ceremony on the Main Stage at 15:30–17:00. See detailed agenda here:
www.bt1.lv/balticbeauty/program.php Trade fair is organised by BT1 International expo company together with “Skaistums matu kosmētika”, Latvian Association of Beauticians and Cosmetologists, Latvian Medical Association, International Association of Eyelash and Eyebrow Artists, Latvian Association of Hairdressers and Cosmetologists and image school/studio Unastyle, Tatjana Kivi, Global Beauty Cups.
Follow Baltic Beauty news on social media:
www.facebook.com/Izstāde-Baltic-Beauty www.instagram.com/exhibitionbalticbeauty www.tiktok.com/@baltic.beauty Opening hours: 6-7 November: 11:00–20:00
8 November: 11:00–17:00
Entrance fees after 2 November:
Adults: €8
Pupils, seniors, disabled (disability card required): €6
Children under 7: free
Buy tickets before 1 November for special price!
Parking: €5 (up to 4h)+€2 for each additional hour
