Winners of the Baltic Beauty Awards 2025 will be announced on 31 October

For the first time ever in Ķīpsala, during the Baltic Beauty Awards 2025 trade fair on 31 October – 2 November, winners will receive awards for beauty industry innovation and excellence. Their names will be announced from the Main Stage during a ceremony on 31 October at 12:00. Come to Baltic Beauty to find out who has the most innovative and excellent beauty products.

18 finalists have already been selected for the opportunity to win gold, silver or bronze awards of the Baltic Beauty Awards 2025. Six cosmetic products will compete for the winning places in one of the three categories.

Finalists in the most innovative skincare formula category:
Neovita Perfect Lipcare De Luxe
AB BIO® Absolute Youth Face Cream
Cell Fusion C Red Ultimate Cream
AIMX Soothe Me soothing face mask with peptides
Krx Bio-Herb Derma Plus + serum
CellDerma’s GF5 Next Generation® serum

Finalists in the most innovative hair formula category:
CLABIANE HairBeam Scalp Ampoule
CLABIANE Hair Beam Shampoo
PROPOWAX™ Antioxidant Haircare Duo
Paul Mitchell Awapuhi Wild Ginger Repair Nourishing Shampoo
Paul Mitchell Awapuhi Wild Ginger Repair Cream Rinse
Grow Gorgeous Intense Thickening Hair & Scalp Mask

Finalists in the Baltic’s most innovative brand category:
Norden Cosmetics massage warming gel
Glamlashes One Step Lash & Brow Lamination Lotion
GlamGlamlac Reishi Elixir Cuticle Remover
GMT Beauty 3D Lifting Cream
GMT Beauty Anti-Age Massage Emulsion
OBVProt – Protein + prebiotics

Organisers received the total of 44 applications: 22 cosmetic products in the most innovative skincare formula category, 14 products in the most innovative hair formula category and seven entries in the Baltic’s most innovative brand category. Additional nominee details: https://ej.uz/41c4

Award ceremony
Innovation award winners will be announced during a special ceremony on 31 October 2025, at 12:00, which will take place on the Main Stage of the Baltic Beauty 2025. First, second and third place winners will receive Baltic Beauty Awards gold, silver and bronze awards and certificates. Winners will also receive award labels that they will be able to use in their design for marketing purposes to highlight the innovative and high-quality nature of their product.

Professional judges
Innovative products nominated by the exhibitors of the Baltic Beauty 2025 were evaluated by 17 industry experts appointed as members of the jury. They include chief editors of Baltic leading beauty magazines, industry professionals, trained chemists and developers of cosmetic formulas. Jury was presided by Dr. Ludmila–Freiberga, founder and general manager of the Panacea Premium preventive and aesthetic medicine clinic, and cosmetician with a 25-year professional experience. Judges had up to one month to test the competition entries to evaluate their novelty, innovative properties, quality of ingredients, use, sensory characteristics and other qualities. The maximum score that participants of the competition could get from each judge was 170 points.

What is Baltic Beauty Awards?
Baltic Beauty Award was created to celebrate the most innovative and excellent beauty products. The aim is to reward brands and companies that offer unique formulas to the consumers on the Baltic market, setting new trends and inspiring further development of the beauty industry.

Baltic Beauty Awards 2025 takes place in scope of the Baltic Beauty trade and is supported by the Latvian beauty industry news portal E-Beauty.lv.

Largest beauty industry festival in the Baltics
Ķīpsala International Expo Centre will host the 20th Baltic Beauty trade fair on 31 October – 2 November. The largest Baltic beauty industry fair will welcome more than 340 companies from 18 countries, eager to showcase their latest cosmetic products, technologies, treatments and professional work methods. Exhibition will be accompanied by conferences, professional competitions, master classes and workshops. More about the fair at: www.bt1.lv/bb

Trade fair is organised by BT1 International Expo Company together with “Skaistums matu kosmētika”, Latvian Association of Beauticians and Cosmetologists, Latvian Medical Association, International Association of Eyelash and Eyebrow Artists, Latvian Association of Hairdressers and Cosmetologists and image school/studio Unastyle, Tatjana Kivi, Global Beauty Cups.

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Opening hours:
31 October – 1 November: 11:00–20:00
2 November: 11:00–17:00