Latvian bath manufacturer PAA presents collections created by world-renowned design star Karim Rashid!
Rolling out the pink carpet, PAA will introduce exhibition visitors to the stars – the Alba and Pointe collections, created in collaboration with internationally acclaimed designer Karim Rashid. These are bathroom solutions for compact spaces, featuring bold and expressive silhouettes. Alongside these, PAA will showcase other new products as well as past bestsellers.
PAA’s collaboration with Karim Rashid is a unique milestone in the history of Latvian design, with few equals to be found. As one of the world’s leading product designers, Karim Rashid carefully considers every partnership, which highlights PAA’s readiness for projects of this scale. With this collaboration, PAA enters a new chapter in the company’s history and elevates its brand to a higher category.
PAA CEO Pēteris Treicis:
"Our collaboration with Karim Rashid was a conscious fusion of two different experiences and two distinct cultures. We, who were accustomed to the reserved Nordic elegance in design, were introduced by Karim, whose motto is GLOBAL LOVE, to an unusually free and creative world. The entire process was light and open. We enjoyed Karim’s energetic and creative working style, and he also trusted our sense and expertise. It was like a revitalizing glass of positive energy! I am proud that our PAA team demonstrated outstanding technological and creative skills and fully rose to the challenge. The result was two product families designed for compact bathrooms, featuring unusually bold and expressive silhouettes. This collaboration with Karim Rashid is extremely significant for us both as an expansion of our product offering and as a reinforcement of the PAA brand’s positioning – an additional argument for expanding our presence into new markets."
Karim Rashid on the collaboration:
"Recently, at an international exhibition, I saw the PAA stand. I was drawn to the quality of the products on display, approached them, and offered the possibility of collaboration. After the very first conversation, I realized how open and free this company is. That impression was reinforced by the design brief they later sent me – it was encouraging, with no restrictive boundaries, which I truly appreciated. I believe that in the bathroom we are at our most vulnerable – naked and alone – so everything in this space should be safe, soft, smooth, rounded, without sharp corners. What’s needed here is a supportive, emotionally uplifting environment that fosters relaxation and peace. The sketches I developed with PAA had been circling in my mind for 30 years, inspired by the idea of a comfortable, supportive, and encouraging bathroom environment. When creating new designs, it is essential to know they will not be detached from production, but instead realized as excellently crafted products. I believe that together we have created true innovation! The PAA team’s courage to design beyond the "risk-free" zone proves the global potential of the PAA brand."
PAA is a Latvian bath manufacturer. With more than 30 years of growing expertise, the company has become an industry leader in Latvia and the region, exporting the majority of its production. Experience, modern technologies, and skilled craftsmanship are the foundation of PAA’s production.
