At Medbaltica, visitors will have the opportunity to discover the professional skincare brand Lira Clinical, which has been available in the Baltic market since 2026. The brand will present its professional product range and solutions for various skin needs, with a particular focus on professional peeling systems, treatment options and the latest Lira Clinical innovations.
At the Lira Clinical stand, visitors will have a special opportunity to meet the brand founders in person, learn more about the brand philosophy and its professional approach to skincare. Representatives of Lira Clinical in Latvia will also be available to discuss partnership opportunities and provide information about individual training and professional support for beauty professionals.
Lira Clinical is a professional skincare brand whose approach is based on more than 40 years of experience in developing peeling formulations, advanced active ingredient delivery technologies and targeted treatments tailored to individual skin needs.
The brand’s professional treatments are designed to allow skincare professionals to select and combine solutions according to skin type, current condition and the desired corrective goal. Particular attention is paid to maintaining a healthy skin barrier and to creating treatments of different intensities, from gentler approaches to more intensive professional corrective programmes.
At the core of Lira Clinical’s professional approach is the Smart Peels™ peeling system, developed to allow professionals to adjust treatment intensity according to skin type, condition and individual needs throughout the year.
Lira Clinical formulations also feature modern active ingredient delivery systems, including EXO-tech™ technology, developed for targeted and controlled delivery of active ingredients.
Visitors to the exhibition will have the opportunity to explore the Lira Clinical professional treatment concept and discover the latest innovations, including the Smart Booster TXA+ and NAD+ concentrates, available from 22 September 2026.
SIA Beauty Baltikum is a Latvian-founded family-owned company with more than 30 years of experience. The company has been active in the professional beauty industry in Latvia since 2002 and in Lithuania since 2006, representing premium professional cosmetics brands and providing beauty professionals with professional support and training.
In 2026, Beauty Baltikum introduced the US professional skincare brand Lira Clinical to the Baltic market, becoming its official representative in the region. Lira Clinical expands Beauty Baltikum’s portfolio with a modern, science-based approach to professional skincare, with a particular focus on professional peels and individually tailored treatment options.
https://beauty-baltikum.com/
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