Latest travel trends and experiences all at once at the Balttour 2026 trade fair

The International Travel Industry Trade Fair/Show Balttour 2026 will take place at the Ķīpsala International Expo Centre on 6-8 February, offering visitors a vast array of travel destinations that are currently industry’s trendiest offer – from personalised road trips and sustainable vacations to event and wellbeing packages. In addition to exhibition, the Main Stage of the trade fair will offer events like presentations, experiences and dazzling performances prepared by various industry professionals.

Personalised road trips: individual preferences for travelling
Tailored and personalised travelling is enjoying growing popularity. In 2026, growing number of travellers are setting their sights on road trips, retreats and carefully tailored routes that lead to authentic experiences and travel at the chosen pace. And Balttour 2026 will also offer all that in great abundance. AL SVETS travel agency will showcase 2026 road trips for small groups with routes that are built around sensations and special stories behind destinations. Estravel Latvia will advertise individual and holiday travels that provide flexibility that suits various travellers. Meanwhile, Thailand stand will give visitors plenty of information about vacationing on country’s islands, or a great way to restore the emotional balance. But, if you are looking for professional logistics and travel arrangements that do not compromise on comfort and safety, whether you are travelling alone or in a group, BERRO.LV will be your trusted companion.

Event tourism: travelling for a purpose
Event tourism continues to be one of the main drivers of growth in the domestic tourism sector. Sports competitions, culture festivals and thematic events are increasingly becoming a part of the travelling experience because of their cultural and emotional value, which gives well-known places a new meaning. Balttour 2026 will bring visitors into the universe of event tourism that consists of multiple destination-oriented activities. Naisiai Summer in Lithuania will offer family-friendly summer concerts, athletic and creative activities, while White Nights Music in Estonian Haapsalu is a magnificent blend of high-quality music and city’s unique concert venues. And then there is also the Wine & Music festival at the Moldovan Castel Mimi with the delicate balance of wine culture, music and fun for the whole family. Swing Festival in Sigulda, an event focused on art in swings, will be happy to see travellers during the Easter.

Mixed adventures outdoors
Considering the growing demand for vacations combining a number of activities, such as hikes, bike tours, boating, water amusements, offroad driving and other outdoor disciplines, trade fair in Ķīpsala will offer plenty to choose from. Outdoor Express is the section focused on bus trips that conveniently link up to national parks in Finnish region Jyväskylä. Available with or without guide, region offers many activities, trips and accommodations. You can also discover the diversity of Slovakian mountain region with Enjoy Tatras. Go to outdoor resort in Liptov and enjoy High Tatras either skiing or hiking, or rafting and walking around waterfalls and caves. Saarema, Hiiumaa and Muhu – Estonia’s largest islands – are a great option in all the diverse range of outdoor options at Balttour. A perfect package of untamed nature, rich culture and heritage, accommodations, local cuisine – a combination of peaceful island environment and active time outdoors in the nature.

Wellbeing tourism for rejuvenation and rest
Wellbeing tourism is another growing niche that keeps developing at a rapid pace. Travel packages that will help improve sleep, rejuvenate the body and raise the overall satisfaction with life. Balttour 2026 is a trade fair where you can find popular resorts, spa centres and special treatment routines. For example, Eglės Sanatorija in Druskininkai and Birštonas offer more than 100 treatments and procedures, while Atostogų parkas – Natura Termo SPA specialises in soothing amber rituals and nature-driven wellbeing experiences. Balttour 2026 exhibitors will include Baltic Beach Hotel & SPA. Exclusive spa treatments and tailored health regiments. Slovakian national stand will present the resorts of Severny Spiš-Pieniny region, Dudince health resort and Mineral Springs Route that stretches from Poland to Slovakia.

Main Stage focused on new possibilities
For the duration of three days, the Main Stage of Balttour 2026 will become the venue for wide variety of activities: inspirational travel stories, presentations and visually-captivating performances. Zemgale Tourism Association will bring entertaining story about Igo’s music and art centre Ceplis (Kiln), while Travel Biiz will involve crowds in an interactive charades game centred on travel. To give programme an international spin, Embassy of the People’s Republic of China in Latvia has arranged a performance that will consist of Lion dance, martial arts and Tai Chi demonstrations. And not to forget the various thematic presentations highlighting destinations and experiences, such as the “Ida-Viru, Estonia’s hidden gem”, or “House of Latvian Traditions and Crafts in Jelgava Old Town”, “More than sites to visit: travel to experience India”. To see detailed Balttour 2026 event programme, click here: https://ej.uz/balttour26_pasakumi

International Travel Industry Trade Fair/Show Balttour 2026 is organised by Association of Latvian Travel Agents and Operators (ALTA) with support of BT1 International Expo Company. Official Balttour partners are Latvian Investment and Development Agency, Riga International Airport, national carrier airBaltic, Travelnews.lv and LiveRiga.