The major festival of the Baltic beauty industry – “Baltic Beauty 2019” – celebrating the 15th anniversary this year, successfully closed at the International Exhibition Centre in Kipsala on 10 November. A record number of participants – 360 companies from 20 countries presented the newest products and services in two halls – “The World of Beautiful Hair” and “The World of Beautiful Face and Body”.
“These were three gorgeous, exciting, busy days filled with positive emotions! Good word we have received about the content and implementation of the exhibition carries a positive charge that enables us to start working on next year’s event. The great interest of visitors proves both the necessity and topicality of the exhibition. The number of visitors who wanted to get to the Exhibition Centre by car was extremely high and caused traffic disruption – traffic in Riga stopped for a moment because of us!” Kristīne Čerņavska, manager of “Baltic Beauty” smiles, remembering the event days.
The Beauty Fair in Kipsala was attended by a record number of visitors – 32,973, including 17,672 professionals from 20 countries. 75% of the “Baltic Beauty 2019” exposure were professional cosmetics, tools and equipment dedicated to the beauty professionals. Most of companies presented and invited specialists to try out new brands, products and services!
Multifaceted educational events programme
This year, the exhibition offered 7 conferences, 30 masterclasses, 25 seminars, 49 professional competitions and two great hairdressing shows – “Essential Look” by Schwarzkopf and the “Ollin Professional” hairstyle show, which carried visitors into a unique world of colours and stories. Both shows attracted a great visitor interest.
Both young talented and experienced masters demonstrated their mastery, skills and originality in professional competitions throughout three event days. The XXV International Hairstyling Festival as always brought together hairdressers and hairdressing students from Latvia and other countries. The Baltic IMAGE Specialists Association held competitions for the makeup artists. Participants of the Creative Make-up Competition worked on a non-standard makeup using a variety of materials, and for the first time, the Artdeco Glam Make-up Competition was held.
International and local experts discussed the current trends and shared experience at seven conferences. Topical questions about vitamins will be discussed at the Interdisciplinary Conference “Vitamins – For and Against” of the Latvian Medical Association. For the third time, the Aroma Life conference was held to discuss essential oils that can be used in cosmetics and sweets, bathing rituals, kinesiology etc. Dalila Beauty Conference covered very interesting topics like “Overcoming fears: client and master allergy”, “New ways to promote on Instagram” and “Five beauty trainer’s mistakes”.
“Baltic Beauty” honoured the laureates of the “My Beautician” event held by the Latvian Association of Beauticians and Cosmetologists. Winners in the nomination “My Beautician”: Ilze Ozola from Valmiera (Vidzeme), Andžela Dravniece Geida from Kuldīga (Kurzeme), Vija Švarca from Jelgava (Zemgale), Inga Artemjeva from Daugavpils and Viktorija Valaine from Līvāni (Latgale), Svetlana Solnceva from Sigulda (Riga Region) and Laura Taube from Riga. Winners in the nomination “TOP Beautician” determined by the organisers and sponsors: Ginta Ustinova from Cesvaine, Una Lukašuna from Madona and Jekaterina Stavro from Riga.
Safe demonstration of beauty treatment services with a high risk of infection
In order to demonstrate beauty treatment services associated with a high risk of infection, such as cosmetic injections, electrolysis hair removal, piercing, micropigmentation, a safe solution was found consulting and in cooperation with the Health Inspectorate. All these services were presented and performed during the fair in purpose-built isolated rooms. Moreover, the Health Inspectorate extended special thanks to the organisers for their engagement in the process of ensuring human health, thereby participating in the adjustment of the beauty sector in Latvia.
The trade fair is held by the International Exhibition Company BT 1 and Skaistums matu kosmētika in collaboration with the Latvian Association of Beauticians and Cosmetologists – the CIDESCO Section in Latvia, the Latvian Association of Hairdressers and Cosmetologists, the Latvian Committee of OMC, the Latvian Association of Stylists, the Union of Nail Care Trade, the Latvian Spa & Wellness Federation, the Latvian Medical Association, the Baltic IMAGE Specialists’ Association, the International Association for Eyelash and Eyebrow Professionals, SIA Pigmalions and Aroma Life Institute.
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See you again in the 16th International Beauty Industry Fair “Baltic Beauty 2020” to be held at Kipsala International Exhibition Centre from 6–8 November next year!