The Baltic’s most ambitious beauty industry celebration – “Baltic Beauty 2018” – held at Kipsala International Exhibition Centre offered a comprehensive programme of events and a vast selection of beauty products. In two halls – “The World of Beautiful Hair” and “The World of Beautiful Face and Body” – 346 companies from 20 countries demonstrated the latest beauty products and treatments.
"I am pleased that the exhibition is attractive and binding for beauty professionals from other countries. The number of professional visitors, especially from the Baltic and Scandinavian countries, increased this year. The statistics speak for themselves – the increase in the number of participants and the constantly high attendance secure event’s leadership in the Baltic region," points out the “Baltic Beauty” manager Kristīne Čerņavska and reveals that preparations for the 15th anniversary edition of “Baltic Beauty” is already underway.
Over three days, “Baltic Beauty 2018” was attended by 32,420 visitors, including 17,303 professionals from 18 countries.
Rich and diverse content
In the section “The World of Beautiful Face and Body” everyone could find the product or service of interest: from face care to permanent makeup, from eyelash extensions to the latest equipment assisted cosmetic treatments, from oral hygiene products to hair removal and depilatory creams. The fair this year offered a broad range of makeup products, manicure tools and the latest nail polish collections.
There was a broad representation of beauty clinics, a wide range of equipment assisted technologies. Visitors tried on different treatments, makeup, manicure and sought master’s advice. So great interest in beauty treatments has not been experienced so far!
In the hall “The World of Beautiful Hair” visitors could find the most suitable haircare and styling products and tools, seek hairdresser or barber’s advice, watch the competitions and shows. The Barbershop open all three event days provided hair trimming, beard correction, classic shaving services. On the last event day, visitors had an opportunity to make a hair appointment, get a new haircut or hair colour.
This year, “Baltic Beauty” offered a record number of conferences – six large-scale international beauty conferences in the section “The World of Beautiful Face and Body” and the same number of conferences in the section “The World of Beautiful Hair”. Conferences covered topical issues of the beauty industry, were attended by speakers from 13 countries and produced a great interest. The fair for the first time offered the conference “Aroma Power: Health, Beauty, Abundance” that invited all stakeholders to get an insight into the world of essential oils, their use and benefits.
"Baltic Beauty 2018" presented 50 professional competitions that brought together a number of both young and experienced professionals showing their talent, skills and originality. The best makeup stylists, beauticians, spa masters, manicure and pedicure specialists, masseurs, hairdressers, stylists - competed at the exhibition. The panel of judges included world-renowned masters from 13 countries.
The trade fair is held by the International Exhibition Company BT 1 and Skaistums matu kosmētika in collaboration with the Latvian Association of Cosmeticians and Cosmetologists – the CIDESCO Section in Latvia, the Latvian Association of Hairdressers and Cosmetologists, the Latvian Committee of OMC, the Latvian Association of Stylists, the Union of Nail Care Trade, the Latvian Spa & Wellness Federation, the Latvian Medical Association, the Baltic Image Specialists’ Association, the International Association for Eyelash and Eyebrow Professionals, SIA Pigmalions and Aroma Life Institute.
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See you again in the 15th anniversary Baltic Beauty Industry Trade Fair “Baltic Beauty 2019” to be held at Kipsala International Exhibition Centre, 8–10 November 2019!