The Latest Beauty Icons at Baltic Beauty 2017!

Choosing the best, most suitable and innovative beauty products is one of the keys to always looking gorgeous. There is no better place to learn about them than at Baltic Beauty 2017, the biggest beauty fair in the Baltics, which will take place from 3 until 5 November in Ķīpsala.

Hair Care Line for Gentlemen
The US beauty industry giant Farouk Systems has launched a hair care and styling line Esquire Grooming for men, which will be available at Baltic Beauty 2017. It includes a shampoo, conditioner, various styling creams, pomades, a beard oil, and even tools for hair and beard care. Men will especially appreciate Esquire 3-1, which is a shampoo, conditioner and shower gel in one product. It will prove useful at the gym or on a weekend trip. This line is popular among men due to the exquisite aroma or aquilaria, which is sometimes called the liquid gold of perfumery.

Nordic Influences in Manicure
When developing the autumn/winter nail polish collection, the artists of the world-renowned nail polish brand OPI were inspired by the striking landscapes of Iceland. Borrowing the colour palette from northern lights and the majestic glaciers, they created 12 colours for the classic, infinite shine, and gel nail polishes. They include the dark shades of the black sand beaches, cold steel blues of icebergs and springs, and the glittering clay oranges, wine reds and smoky purples of the resplendent sunsets and fauna.

Secrets of Beauty for Women Over Thirty

The trade fair’s offer will also include anti-ageing products for women over thirty. In this segment, you can’t miss out on the ASTAXANthin Age-Defying Antioxidant Cr?me by the cosmetics brand LYL. Made with tomato and cranberry seed oil and polar pine bark extract, this product is deeply moisturising with a powerful lifting effect. Noteworthy properties of this cream are its abilities to reduce swelling and to refresh skin around the eyes. This line also includes a hand cream that will take extra care of your hands, protecting them against the harmful sun rays and reducing pigmentation spots.

3D Filler for Statement Brows and Lashes

Even though make-up trends proclaim light brows as the new must-have of the season, for some women, doll-like lashes and statement brows will always be in style. One of the novelties that Baltic Beauty 2017 will introduce visitors to is Lashes 3D Filler by Lami Lashes intended for use in beauty parlours. This product claims to increase the volume of hair by 40%, with the effect lasting up to eight weeks. During the procedure, the damaged parts of the hair are filled in, thus renewing the natural structure. Besides, due to argan oil in its content, the colour of the hair becomes more vibrant and brighter.

Beard Care Line for Big-City Dandies
A beard is any man’s pride and joy; however, making it look well-kept takes special care. One of the most well-known barber shops in Riga, Royal Dandy, has put some thought into it and will present its hair care line for men at the fair. A significant part of it involves beard care products: beard balm, shampoo, soap, oil, aftershave balsam, etc. Besides, they are environmentally friendly and free of parabens!

New Hair Washing Habits
Do you know what co-washing is? If you are an advocate of an active lifestyle, this novelty is for you. Long story short, this means you can now wash your hair without the use of shampoo, only conditioner. Schwarzkopf Professional will present the following products: BC Bonacure Micellar Cleansing Conditioner for all hair types, the restoring BC Repair Rescue, moisturising BC Moisture
Kick and BC Color Freeze pH4.5 for coloured hair. To make sure your hair stays healthy, Schwarzkopf Professional experts recommend using conditioner after every third wash.

Products by the Estonian Nail Polish Brand Mereneid Sari
The story of Mereneid Sari will earn the trust of any manicure specialist. Originally a school for nail specialists, it later started manufacturing nail polishes and manicure equipment. With the needs and challenges of specialists in mind, the brand created products that facilitate their daily work. This is exactly what the Mereneid Ultimate Sari product line is about. Find out more about it at Baltic Beauty! The line includes tools and materials especially designed to allow manicure specialists to work faster and more accurately.

Ice Bear for the Well-Being of Your Hands
With the start of the cold season, Alessandro International is introducing a bear that will take care of your hands and nails. The symbol of the brand’s new Christmas collection Ice Bear is the polar bear. The cream contains beneficial ingredients, such as shea butter and coconut oil. The rich consistency will melt on your skin just like ice crystals, making it silky smooth.

Liquid Lipstick for the Brave
AVON Mark is a cosmetics line for young, bold and brave women who are not afraid to stand out. The brand has prepared several surprises for its visitors that will be of particular interest to young women who are just as bold as the new AVON lipsticks. The range includes both matt and regular lipsticks in 20 vivid shades.

Italian Beauty Classics
Pampering your skin with mineral water from the Alps, natural oils and herb extracts sounds good, doesn’t it? The professional cosmetics by Dr. Lauranne made from natural ingredients will allow you to do just that. This Italian brand has more than 40 years of experience and a great reputation in the beauty market. This year’s fair visitors will be the first ones to be introduced to their products.

Discover the Hair Secrets of Spanish Beauties!
The visitors of Baltic Beauty 2017 will get an exclusive first look at the Spanish cosmetics brand Nirvel, which prides itself on more than 40 years of experience in beauty. The fair will offer a large range of hair products for all hair types.

Novelty in Apparatus Massage
The fair organisers have thought about beauty professionals as well. At the Vario stand, you will have a chance to see the Alliance Skin Identity Sensor, which can be used to adapt the level of massage stimulation and regulate the intensity of procedures depending on the skin’s condition. The apparatus ensures identical sensations to a real massage. The first results appear after the third procedure: 71% of women saw improved skin condition and reduced waist circumference, while 67% saw a reduction of cellulite.

Cosmetics for Nature Lovers

Those who care about ecology, nature, and environmentally friendly cosmetics, will appreciate the new products of Lakme Cosmetics. It is the hair care line Insight with shampoos, masks and conditioners for women, and a special line for men, which contains only organic extracts. They are free of parabens, colours, and allergens.

Products for the Most Demanding of Hair
The Polish cosmetics brand Prosalon, which offers high-quality products for hair colouring, styling and care, will participate in the fair for the first time. Don’t miss out on the brand’s novelty – coconut paste for rich moisturising of hair. The manufacturer claims that these products will satisfy the needs of the most demanding women. Try them for yourself!

More on Baltic Beauty 2017: www.bt1.lv/bb

Follow the latest news of Baltic Beauty on the social network: www.facebook.com/Izstāde-Baltic-Beauty

The Baltic Beauty fair is organised by the International Exhibition Company BT 1 and Skaistums matu kosmētika in cooperation with the Latvian Association of Cosmeticians and Cosmetologists – the CIDESCO Section in Latvia, the Latvian Association of Hairdressers and Cosmetologists, the Latvian Committee of OMC, the Latvian Association of Stylists, the Union of Nail Care Trade, the Latvian Spa & Wellness Federation, the Latvian Medical Association, the Baltic Association of Image Specialists, the International Association for Eyelash and Eyebrow Professionals, and SIA Pigmalions.

Opening hours:
3 November 11:00–20:00
4 November 11:00–20:00
5 November 11:00–19:00

Ticket prices:
Adults – EUR 6
Children under the age of 7 – free of charge
Seniors, pupils, disabled persons – EUR 3.50
Tickets are also available online: https://bb2017.ticketforevent.com/lv/